8 Reasons Why Realtors Need to Add Video to Their Marketing Plan

As a real estate professional, staying ahead of the competition is crucial to success. With the rise of online real estate search, video tours have become an increasingly popular way for realtors to showcase their listings and attract more potential buyers. Not only do they provide a comprehensive view of the property, but they also allow homebuyers to get a better sense of the space and its features, even before they step foot inside.

Creating a high-quality video tour is no small feat. It requires a combination of technical skill and creativity, as well as an understanding of what makes a video engaging and effective. That's where a skilled video editor can make a big difference. A talented editor from MP Media can help bring your listings to life and ensure that they are presented in the best possible light.

Here are 8 reasons why video tours should be an integral part of your marketing plan:


#1: They offer a comprehensive view of the property

Video tours allow homebuyers to see all aspects of the space, including the layout, flow, and features, from the comfort of their own home. With a video tour, buyers can get a better understanding of the property before making the decision to view it in person. This can save time for both the buyer and the realtor, as well as eliminate the need for physical showings with uninterested buyers.

#2: They help your listings stand out

In a competitive market, a well-produced video tour can set your listings apart and make them more attractive to potential buyers. A high-quality video tour can showcase the unique features of the property and help it stand out from other listings on the market.


#3: They allow for creative expression

With the help of a skilled video editor, you can bring your unique vision to life and showcase your listings in a way that sets them apart from the rest. Whether you choose to highlight the property's stunning views, its spacious layout, or its luxurious amenities, a video editor can help you create a tour that truly captures the essence of the space.


#4: They can save time

By offering a virtual tour of the property, you can save time by eliminating the need for physical showings with uninterested buyers. This not only saves you time but also helps you focus your efforts on the most promising leads.


#5: They provide a memorable experience

A well-produced video tour can leave a lasting impression on potential buyers, helping to keep your listings top of mind. With the use of eye-catching graphics, special effects, and other elements, a video tour can create an unforgettable experience for potential buyers.


#6: They increase engagement

With the use of eye-catching graphics, special effects, and other elements, video tours can keep viewers engaged and interested in your listings. By making the tour interactive and dynamic, you can keep potential buyers interested and increase the chances of them making an offer.


#7 They are easy to share

With the ability to share video tours easily through various online platforms, you can reach a wider audience and generate more leads. By sharing the video tour on your website, social media, and other platforms, you can reach potential buyers who might not have otherwise known about your listing. This can help you increase your visibility and reach a larger audience, leading to more potential clients and sales.


#8 They provide valuable data

With the use of tracking and analytics, you can measure the success of your video tour and see how it is resonating with potential buyers. This valuable data can help you fine-tune your marketing strategy and create even more effective video tours in the future.


In conclusion, video tours are an increasingly popular and effective way for realtors to showcase their listings. They provide a comprehensive view of the property and help listings stand out. They save time, provide a memorable experience, increase engagement, and are easy to share. By hiring a skilled video editor from MP Media, you can ensure that you make a lasting impact on potential buyers. Don't miss out on this opportunity to take your real estate business to the next level. Consider incorporating video tours into your marketing plan today by Contacting Us for a free quote.

Bringing Lyrics to Life: A Step-by-Step Guide to Lyric Video Production

Are you an artist or part of a music label looking to create a killer lyric video for your latest track? A well-produced lyric video can not only promote your song but also build your brand and provide a unique experience for your fans.

With the rise of streaming services and social media platforms, lyric videos have become a crucial part of the music industry with popular artists like Post Malone and Taylor Swift following the trend. A well-executed lyric video can go a long way in connecting with your audience and help them memorize your song. Lyric Videos can be simple or complex, depending on the artist's vision and budget.

In this guide, I'll take you through the steps to bring your vision to life and make a lyric video that'll stand out. So, let's get started!


Step 1: Determine the Concept & Storyboard

First things first, you need to determine the concept for your lyric video and create a storyboard. This concept should align with the theme and style of your song and the storyboard should outline the flow of the video, including the placement of the lyrics and any additional visual elements. So, take a moment to think about what makes your song unique and the kind of visual experience you want to create for your audience.


Step 2: Visualize the Video

Now that you have a concept in mind, it's time to decide on the visuals for your lyric video. These visuals can range from simple typography to intricate animations and should complement the lyrics and enhance the viewing experience. Incorporating your album artwork or images that match the lyrics is a popular trend.

The background imagery of your lyric video is an important aspect that can make your completed video stand out. A popular free website to find high-quality stock photos and videos that you can use in your video is Pexels. If you're willing to spend a little bit of money to take your video to the next level you can try Pond5.  No matter where you source your material from, keep in mind the mood you want to convey and choose visuals that fit that vibe.

Step 3: Choose the Typography

The typography in your lyric video showcases the lyrics, so choose a font that's legible and fits the style of your song. The color, size, and animation of the text should make it easy for your audience to read and not distract from the lyrics. So, avoid fonts that are too ornate or difficult to read as they can take away from the viewing experience. A great place to find free specialty fonts that you can use in your video is 1001 Free Fonts. Additionally, Google Fonts is another good option for more traditional fonts.


Step 4: Animate the Lyrics

Animating the lyrics by hand using keyframes will add a dynamic element to your lyric video. Use a program like Adobe After Effects that has all of the tools required to create stunning animations from scratch. Choose animations that complement the song and don't distract from the lyrics. The animation should enhance the viewing experience and not take away from it. For example, if your song is fast and upbeat, your animations should reflect that. You can animate your lyrics to pop up on screen quickly on beat with the song or fade in slowly if it is a slower song. The important thing when animating is to consider the style of your song, the mood you want to convey, and the pacing of the video.

Typography Animation in Adobe After Effects


Step 5: Sync Music to the Lyrics

Now, make sure your song audio file is exported in a high-quality format (.WAV) so that it won't lose quality when it's exported again in the finished video later. Bring the song into your animation program and make sure it is synced perfectly with the typography. A well-synced audio track will provide a seamless viewing experience for your audience and keep their attention on the lyrics.


Step 6: Choose Your Color Palette

The color palette of your lyric video can help set the tone and mood. Choose colors that fit the style of your song and complement the visuals and typography. A consistent color palette will give your lyric video a professional look and feel, and help tie all the elements together. Consider the mood you want to convey and choose colors that fit that vibe.


Step 7: Put it All Together

Now that you have all the elements in place, it's time to put it all together. Use video editing software like Adobe Premiere Pro to assemble the video, including the audio, visuals, typography, and animation. Make sure the video flows smoothly and the elements work together to create the desired effect.


Step 8: Revisions & Final Touches

Before you publish your lyric video, take some time to review it and make any necessary revisions. Does the video align with your concept and storyboard? Are the audio and visuals synced correctly? Do the typography and animation enhance the viewing experience? If not, make the necessary revisions.


Step 9: Share & Promote

Now that your lyric video is complete, it's time to share it with the world! Upload it to YouTube or Vimeo and post it on social media platforms like Instagram and TikTok. If you have an official website, be sure to upload your video there too. A well-promoted lyric video will help you be successful in building your brand and provide a unique experience for your fans, so make sure you put your best foot forward. Also, don't forget to thank your audience for their support.



In conclusion, a well-produced lyric video can be a powerful tool for promoting your music and connecting with your audience. By following these steps, you'll be able to create a lyric video that stands out and enhances the viewing experience for your fans.

We also understand that a great lyric video can be time-consuming to produce. Here at MP Media, we offer custom Lyric Video Production that fits the budget needs of artists of all sizes. Contact us for a Free Quote on your project, or learn more about our Lyric Video Production services. We can help you create an amazing lyric video that your audience will love.