How to Promote Your Next Single with a Custom Lyric Video

In the age of streaming, releasing singles regularly is essential for keeping your fans engaged. There are many different marketing strategies that can be used to release a single, but a surefire way to promote your brand and reach new audiences is to make a custom animated lyric video.


A major reason is videos combine both audio and attractive visuals to create an engaging experience that makes your song more memorable to your viewers. Let’s dive a bit deeper into three more reasons, and then I'll tell you how to make your lyric videos more engaging.


1. Lyric Videos Make Great Social Media Content

Lyric videos are a great way to tease your next big album release! Not only do they spread the word about your upcoming album or EP but your most engaged fans and followers will start memorizing the lyrics to your song right away.

You can tease your new music even further by posting short excerpts of the lyrics to build anticipation. This is not only more visually engaging for your fans, but is also a great teaser to hear the rest of the song!

Social media platforms like Instagram or Facebook are filled with posts every day from musicians looking to show off their new music. Lyric Videos are a great way to cut through the noise and get people to notice YOUR new song.


2. Lyric Videos Create Engagement

Fans love reading the lyrics to songs that they like. They appreciate it even more if the lyrics are animated on the screen along with related visuals in a lyric video.

Lyrics allow fans and listeners to understand your point of view and your narrative a little bit better with every new song, and that’s worth its weight in gold in terms of engaging people in a meaningful, lasting way.

When shared on Facebook or YouTube, people also love commenting under lyric videos—they can tag their friends to check it out, share quotes and lyrics, and even discuss the meaning behind the lyrics. Lyric videos give you the chance to create buzz around your music that you might not normally have had if only released an audio track.

Here is an example of a lyric video that I created for artist Manafest for their song "Firestarter - Remix". This video received a lot of engagement from their fans who loved the look and feel of the video and how it related to the song.

3. Lyric Videos are Easy to Create and Require Minimal Budget

While most music videos take time to plan, schedule, shoot, and likely require a considerable budget to make, lyric videos are easy to make and they have relatively no cost, except for the video editing program and possibly the cost of stock footage.

You can easily create lyric videos in a free editor like iMovie but I personally create all of my videos in Adobe After Effects, which allows me to have the most tools possible to create a professional-looking video.

Since we’re talking about how to create an interesting and professional-looking lyric video, here are some tips for making it great, from my own experience!


Brainstorm Ideas Early On

What I like to do before making any lyric video is spend time coming up with ideas based on the specific song I am working with. I try to find lyric videos of a similar genre and see how I can make the lyric video stand out from those once it's uploaded to YouTube. When you’re looking for a concept for your lyric video, it should be simple, attractive, and relevant to the song.

Use Stock Videos and Photos to Bring Your Video to Life

Next, after you’ve identified your concept, I would suggest using some keywords to express your vision of the video. You can search royalty-free stock videos (and still photos) using these keywords— Pexels and Unsplash are both excellent free resources for images to incorporate into your lyric video. Websites like Shutterstock or Videoblocks are great paid options for a more premium look.

Of course, you can also go out and shoot your own stock video material. With new smartphones, almost everyone has a professional-grade camera in their pocket.

In this Lyric Video I created for artist Bloodspits, I used stock video to set the mood and theme for their song "He Folded".

Final thoughts

Lyric Videos are an excellent way to promote your new song and attract new fans to your music for years to come. If you find that you simply don't have time to create your own lyric video and edit it yourself, don't worry! There are plenty of professional video editors online that can work with you to design a completely custom lyric video that meets your expectations!

Here at MP Media, we make it easy to release Custom Lyric Videos with stunning visuals that fit the theme and style of your music. We work with you to design a 100% custom video for your specific song. Just tell us the look and feel you are going for and we'll make it happen in under 2 weeks!

Contact Us today for a free quote, and we'll get back to you in under 24 Hours.