Why Your Brand Needs an Animated Logo

Your logo is the symbol of your company and brand. It's typically the first thing a new customer sees before deciding whether or not to do business with you. With the rise in social media and video advertising, it's becoming more important to turn your static logo into an animated logo. Animating your logo adds personality and tells your brand story in a much more engaging way. Animated logos also capture your viewer's attention much more easily than a static logo.


1. Animated Logos Attract Viewer's Attention

With so much short-form social media content out there, it's becoming more difficult to hold the attention of your viewers and potential customers. It has been shown that businesses that use video marketing drive more website conversions than those that do not. The key however is to create short, impactful animated content that showcases and enhances your brand.

Check out this example that we created for YouTube Fitness and Nutrition expert Danye Phillips. This short logo animation is part of a larger 30-second promotional video highlighting Danye's YouTube channel and the fun, informational content she creates.


2. Animation Increases Brand Awareness

Animated logos are much more memorable than static logos too. It may take a person interacting with a static logo several times to remember it. Meanwhile, animated logos create an immediate impression. In a video that is no more than 10 seconds long, we're able to tell your audience what your brand is all about. We use related imagery, text, icons, and sound to make your logo stand out.

Take this example of a logo animation we created for Realtor Albert Surabian. We animated an icon of a house that morphs into the real-estate company logo. In the background, we included a "Sold" sign, showing potential sellers that Surabian & Sons HomeWorks can sell your home fast!



3. Animation Gives Your Brand Personality

Digital animation allows for much a greater creative opportunity to add personality to an otherwise static image. We can take your logo and animate each part of it to give off a personality that fits your brand. Are you fun and exciting? We can add bounce and spin to your logo. Or are you more serious? In that case,

See this example logo animation that we created for the Discord page "GrilledWaffle". This fun-sounding name was enhanced further by adding playful spinning animations and bright colors. We added an animated fire effect for eye-popping color contrast.


At MP Media, we offer custom Motion Graphics and logo animation services designed to help you attract new viewers and customers to your business. Contact Us today for a Free Quote on your Custom Motion Graphics project!

How to Promote Your Next Single with a Custom Lyric Video

In the age of streaming, releasing singles regularly is essential for keeping your fans engaged. There are many different marketing strategies that can be used to release a single, but a surefire way to promote your brand and reach new audiences is to make a custom animated lyric video.


A major reason is videos combine both audio and attractive visuals to create an engaging experience that makes your song more memorable to your viewers. Let’s dive a bit deeper into three more reasons, and then I'll tell you how to make your lyric videos more engaging.


1. Lyric Videos Make Great Social Media Content

Lyric videos are a great way to tease your next big album release! Not only do they spread the word about your upcoming album or EP but your most engaged fans and followers will start memorizing the lyrics to your song right away.

You can tease your new music even further by posting short excerpts of the lyrics to build anticipation. This is not only more visually engaging for your fans, but is also a great teaser to hear the rest of the song!

Social media platforms like Instagram or Facebook are filled with posts every day from musicians looking to show off their new music. Lyric Videos are a great way to cut through the noise and get people to notice YOUR new song.


2. Lyric Videos Create Engagement

Fans love reading the lyrics to songs that they like. They appreciate it even more if the lyrics are animated on the screen along with related visuals in a lyric video.

Lyrics allow fans and listeners to understand your point of view and your narrative a little bit better with every new song, and that’s worth its weight in gold in terms of engaging people in a meaningful, lasting way.

When shared on Facebook or YouTube, people also love commenting under lyric videos—they can tag their friends to check it out, share quotes and lyrics, and even discuss the meaning behind the lyrics. Lyric videos give you the chance to create buzz around your music that you might not normally have had if only released an audio track.

Here is an example of a lyric video that I created for artist Manafest for their song "Firestarter - Remix". This video received a lot of engagement from their fans who loved the look and feel of the video and how it related to the song.

3. Lyric Videos are Easy to Create and Require Minimal Budget

While most music videos take time to plan, schedule, shoot, and likely require a considerable budget to make, lyric videos are easy to make and they have relatively no cost, except for the video editing program and possibly the cost of stock footage.

You can easily create lyric videos in a free editor like iMovie but I personally create all of my videos in Adobe After Effects, which allows me to have the most tools possible to create a professional-looking video.

Since we’re talking about how to create an interesting and professional-looking lyric video, here are some tips for making it great, from my own experience!


Brainstorm Ideas Early On

What I like to do before making any lyric video is spend time coming up with ideas based on the specific song I am working with. I try to find lyric videos of a similar genre and see how I can make the lyric video stand out from those once it's uploaded to YouTube. When you’re looking for a concept for your lyric video, it should be simple, attractive, and relevant to the song.

Use Stock Videos and Photos to Bring Your Video to Life

Next, after you’ve identified your concept, I would suggest using some keywords to express your vision of the video. You can search royalty-free stock videos (and still photos) using these keywords— Pexels and Unsplash are both excellent free resources for images to incorporate into your lyric video. Websites like Shutterstock or Videoblocks are great paid options for a more premium look.

Of course, you can also go out and shoot your own stock video material. With new smartphones, almost everyone has a professional-grade camera in their pocket.

In this Lyric Video I created for artist Bloodspits, I used stock video to set the mood and theme for their song "He Folded".

Final thoughts

Lyric Videos are an excellent way to promote your new song and attract new fans to your music for years to come. If you find that you simply don't have time to create your own lyric video and edit it yourself, don't worry! There are plenty of professional video editors online that can work with you to design a completely custom lyric video that meets your expectations!

Here at MP Media, we make it easy to release Custom Lyric Videos with stunning visuals that fit the theme and style of your music. We work with you to design a 100% custom video for your specific song. Just tell us the look and feel you are going for and we'll make it happen in under 2 weeks!

Contact Us today for a free quote, and we'll get back to you in under 24 Hours.

Why YOU Need A Lyric Video As An Artist in 2021

In the age of digital music, it is essential to consistently release singles to keep your fans entertained. Engagement is more necessary than ever to gain followers on popular social media platforms like YouTube and Instagram. Your fans expect the best content from you; In order to remain relevant you need to appear on their timelines. So, how do you engage fans with fresh content? Consider releasing your own animated lyric video. Lyric video production is a great tool for promoting new music with stunning visuals. Fans love to sing along with their favorite songs. Additionally, a fresh lyric video can be captivating from a visual perspective. Here are a few reason why YOU need a lyric video in 2021.

YouTube Is #1 For Music Discovery

YouTube has become the best place to discover and share new music so it’s essential that your music is available there. Since YouTube is a video platform, it’s important to pair your great new song with an equally great video. Don’t settle for a basic video with only your album cover as a background. A custom produced Lyric Video interprets the message of your lyrics with engaging visuals.

Lyric Videos are Affordable

If you are deciding between producing a music video or a lyric video for your song, production cost is an important factor to consider. Lyric videos are a much cheaper alternative to traditional music videos and you can save as much as 50% of the cost. Although the cost savings are impressive, you won’t have to compromise on beautiful visuals that match the theme and style of your song. Here at MP Media, we create custom lyric videos for you that fit your budget for a s little as $149. Contact Us for a free quote within 24 hours!

Lyric Videos are Faster to Create

If you want to release your new single as quickly as possible, lyric video production is often the fastest option. Most lyric videos can be finished in as little as 1 week, with more complex videos taking about 2 weeks.

Not everyone has the time or skills required to create a professional lyric video. Not everyone is a video designer or has their own production team. Don’t worry! MP Media has been creating high quality professional lyric videos for Artists for over 5 years! With prices starting as low as $149 we can work with any budget. Typography and designs will range from basic lyric videos to advanced animated lyric video. Reach out for a free consultation to get started today!

MP Media Interviewed by Google at Grow with Google Event

On July 9th, 2018, MP Media attended the Grow with Google event in Springfield, Massachusetts. This event, hosted by Google is aimed at businesses and entrepreneurs and provides free training on various services and tools.


We had the opportunity to be interviewed by the Google team and be a part of their official event video. Take a Look!


For more information about Grow with Google and to find events happening in your area visit google.com/grow

About Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Courtesy Wikipedia