Why Your Brand Needs an Animated Logo

Your logo is the symbol of your company and brand. It's typically the first thing a new customer sees before deciding whether or not to do business with you. With the rise in social media and video advertising, it's becoming more important to turn your static logo into an animated logo. Animating your logo adds personality and tells your brand story in a much more engaging way. Animated logos also capture your viewer's attention much more easily than a static logo.

 

1. Animated Logos Attract Viewer's Attention

With so much short-form social media content out there, it's becoming more difficult to hold the attention of your viewers and potential customers. It has been shown that businesses that use video marketing drive more website conversions than those that do not. The key however is to create short, impactful animated content that showcases and enhances your brand.

Check out this example that we created for YouTube Fitness and Nutrition expert Danye Phillips. This short logo animation is part of a larger 30-second promotional video highlighting Danye's YouTube channel and the fun, informational content she creates.

 

2. Animation Increases Brand Awareness

Animated logos are much more memorable than static logos too. It may take a person interacting with a static logo several times to remember it. Meanwhile, animated logos create an immediate impression. In a video that is no more than 10 seconds long, we're able to tell your audience what your brand is all about. We use related imagery, text, icons, and sound to make your logo stand out.

Take this example of a logo animation we created for Realtor Albert Surabian. We animated an icon of a house that morphs into the real-estate company logo. In the background, we included a "Sold" sign, showing potential sellers that Surabian & Sons HomeWorks can sell your home fast!

 

 

3. Animation Gives Your Brand Personality

Digital animation allows for much a greater creative opportunity to add personality to an otherwise static image. We can take your logo and animate each part of it to give off a personality that fits your brand. Are you fun and exciting? We can add bounce and spin to your logo. Or are you more serious? In that case,

See this example logo animation that we created for the Discord page "GrilledWaffle". This fun-sounding name was enhanced further by adding playful spinning animations and bright colors. We added an animated fire effect for eye-popping color contrast.

 

At MP Media, we offer custom Motion Graphics and logo animation services designed to help you attract new viewers and customers to your business. Contact Us today for a Free Quote on your Custom Motion Graphics project!